Came across this talk given by Laurie Santos, a Yale primatologist, for TED. She provides proof that humans aren't as superior to other animals as we may think we are.

 

As a companion piece, NewScientist printed an article by Rowan Hooper expanding on the monkeynomics with advertising.

So, are we not as smart as we think we are, or do we simply succumb to our baser nature?